At 1K Sports Group, we set ourselves an exciting challenge in collaboration with BMW and GALP: to make an electric car journey from Madrid to Valencia. The goal was clear: break the myth that electric vehicles are not suitable for long trips and demonstrate, in practice, their reliability and ease of use.
The Campaign: A Story of Innovation and Sustainability
With a carefully crafted audiovisual production, based on authentic storytelling, we captured the essence of the journey. We showcased how, far from being an obstacle, electric cars are the ideal solution for long trips, combining sustainability with performance. The message is clear: electric vehicles are ready for any challenge, making it easier than ever to choose a greener option without compromising comfort or reliability.
