Iker Casillas, in collaboration with LALIGA, traveled to Las Vegas to participate in several exclusive activations during the Super Bowl, one of the world’s most important sporting events. During his stay, he represented LALIGA, strengthening the international presence of Spanish football on a global stage.
ACTIVATIONS AND BRAND COLLABORATION
Over several days, Casillas took part in various initiatives alongside well-known brands. One of the most notable activations was his collaboration with Panini, where he shared experiences and signed products, solidifying the connection between LALIGA and leading brands in the international market.
MEETING WITH ILIA TOPURIA, UFC CHAMPION
In addition to his participation in activations, Iker Casillas had the opportunity to meet Spanish fighter Ilia Topuria, just before his successful UFC fight that crowned him world champion. This special meeting reflected the support and solidarity between elite Spanish athletes and added a unique touch to Casillas’ experience in Las Vegas.
INVITATION TO THE SUPER BOWL
To cap off his visit, Casillas was invited as a special guest to the Super Bowl, where he had the chance to enjoy the event live. His presence at this major event highlighted the connection between football and other elite sports, further consolidating LALIGA’s influence in the North American market.
