The collaboration with Iker Casillas has been an ongoing process of work and evolution, accompanying the former footballer in his development both on and off the field. Over the years, the focus has been on building a strong digital presence that reflects his impact as a global figure, combining his sports legacy with innovative business development, sponsorship, and digital marketing strategies.
A COMPLETE JOURNEY
We have worked with Iker on our service model and client care. From managing his corporate and tax structure, to a multi-phase marketing plan, career management, and his post-career phase, which is where we are currently immersed.
Digital Strategy: Leadership in Social Media
The digital strategy has been a fundamental pillar in positioning Iker Casillas as a leader in the digital space. With comprehensive management of his social media and the creation of exclusive content, his presence on platforms like Instagram, Twitter, YouTube, and TikTok has grown exponentially, reaching over 45 million followers. This innovative approach has been recognized globally, earning him a nomination at the prestigious TikTok awards, a testament to his ability to connect with global and young audiences.
Commercial: Building a Global Network of Sponsors
From the beginning, the goal has been to transform Iker’s presence in the sponsorship space, evolving from a limited structure to becoming an international reference. Today, Iker Casillas holds a solid network of sponsors, positioning himself as a key figure in the market, thanks to strategic management of his image and his partnerships with major brands both nationally and internationally.
Sports Career: A Legacy of Success
Iker Casillas’ career has been marked by numerous milestones, from his successful time at Real Madrid C.F. to his stint at Porto, and his triumphs with the Spanish national team, including the World Cup and European Championships. These achievements have consolidated his status as one of the most influential figures in the history of world football.
Post Career: New Initiatives and Projects
After retiring, Iker Casillas has diversified his focus, serving as an advisor to the Real Madrid Foundation and forging strategic agreements with key organizations such as LALIGA and FIFA. Additionally, he has driven various initiatives like the Iker Casillas Academy, the Iker Casillas Foundation, and the startup accelerator SportBoost, continuing with his vision of innovation and development in the sports field.
