Guti, alongside his former teammates Iker Casillas and Fernando Morientes, joins the game as a new iconic item, celebrating his impact on world football.
Another Legend Joins EAFC 25
This release brings together three historical figures of Spanish football, giving players the chance to relive their best moments on the field. Together with EA Sports and LALIGA, we designed and executed a comprehensive content strategy to maximize the impact of this action. We handled all creative and technical aspects, from planning the interactions between the three talents to full audiovisual production.
Additionally, we worked carefully on every detail to ensure the narrative reflected the values and goals of each brand involved. The result was a dynamic and engaging campaign that highlighted the connection between sport and technology.
The Result: An impact with over 1M Views
In the presentation video, we see Iker Casillas and Morientes sharing anecdotes and experiences about Guti. This exciting meeting, full of nostalgia and good humor, marks the arrival of Guti’s new item, a player famous for his vision, technique, and precise passes.
With this new addition, EAFC 25 users can unlock Guti and form historic teams with three of the biggest names in Spanish football, experiencing a unique journey and taking their team to the next level.
