Fernando Morientes continues as a Polestar ambassador in 2026. At 1K Sports Group, we support him in this partnership with a new series of content for his social media, this time featuring the Polestar 4.
An experience shared on social media
The campaign includes four reels and several stories on Morientes’ profiles. Through these formats, we brought the vehicle closer to his community with a first-person experience. The session also produced images of Fernando with the car, behind the wheel and while charging.
Behind each piece lies the planning, filming and editing needed to adapt the partnership to the language of his social channels and give continuity to his role as brand ambassador.
New models to discover
We are very happy with the result and would like to thank Polestar for their trust and for providing the vehicles that made the shoots possible.
The partnership will continue to grow throughout the year. Morientes will have the opportunity to test other Polestar models and is especially looking forward to seeing the Polestar 5 up close at an upcoming brand presentation.
