STRATEGIC AND BUSINESS DEVELOPMENT
A new project within our business development area has achieved great success in record time, forming part of an innovative new concept. 1K Football Club, a team presided over by Iker Casillas, is one of the twelve teams participating in the Kings League, a league led by Gerard Piqué.
This disruptive format has quickly consolidated a new audience, maximizing digital and content resources through an dynamic and modern business structure.
A NEW CONCEPT
A championship that seeks to innovate traditional football by implementing new competition rules. Additionally, it is broadcast for free on various platforms and is complemented by events organized in collaboration with prominent streamers and personalities from today’s football world.
This approach not only attracts new fans but also connects renowned figures like Iker Casillas with a younger and family-oriented audience.
NEW MEDIA
The competition is streamed live on the league’s official Twitch, YouTube, and TikTok channels, as well as the channels of the team presidents. This new communication medium, enhanced by the creation of a setup by our audiovisual team and the social media presence managed by our Digital team, allows Iker Casillas to extend his reach, building a dedicated community passionate about sports.
PARTNERS
Thanks to the work of the digital and content teams, we have successfully attracted several strategic partners to our project. Through the planning and execution of campaigns and the creation of relevant content, we have established strong relationships with key partners such as Dulcesol and Ouigo.
Through collaboration with these partners, we have propelled our project forward and seized long-term opportunities.
